NYC Fashion Book was first released together with Simplified Chinese translation of the best-selling book series Gossip Girl in China. The first volume was released in run of 120,000 copies on February 3rd, 2010. The second and third volumes will be released in June and September 2010.
The author and photographer Karen Shu originates from China and resides in the United States. Her career spans work done in television and film, media and communications, and the international fashion industry. To write NYC Fashion Book, she incorporated aspects of her life in New York City and her knowledge and experience in Chinese fashion trends.
NYC Fashion Book is a magazine-style book. The contents are straight from New York streets. The only real fashion comes from the street. Otherwise, it’s just the droppings falling from the designers' ivory towers. Most fashion magazines are elitist, pedantic, narcissistic, and completely disconnected from the lives of their readers. Readers are drawn inside huge events to look at stark, high concept runway shows and onto red carpets to see human advertisements strut past the camera. NYC Fashion Book comes from the urban core in Fashion's heart and shows how real people can dress themselves real well. NYC Fashion Book will return the eyes of the people who keep fashion alive back to the world beyond the unattainable red carpets, away from the lofty runways, and back to the streets where fashion trends are born.
NYC Fashion Book is more about show than tell. Fashion is laid bare before the people in all its photographic glory. These photos come from all over New York City. They try to capture glimpses of the fashion, art, and culture in everyday New York life. People try hard to look good in this city, and they draw inspiration from their lives in their fashion choices. My objective is to share this effort and the city that inspired it to my readers across the world.
NYC Fashion Book’s E-Magazine is under construction. We will use cutting edge technology to deliver the latest trends from New York City streets to readers.
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Our Contributors
Helene Cooper
Helene is a White House correspondent for the New York Times. She is also the author of the best-selling biographic book The House at Sugar Beach, which was published in the US and translated into Chinese and other languages. With her cutting edge urban fashion style, Helene picked her favorite evening pieces for the first volume of NYC Fashion Book to recommend to the readers.
Jennifer Barger
Jennifer is the fashion editor of the Washington Post. She is one of the founding team of Fashion Washington by the Washington Post when it was first launched in 2008. Working and living in fashion industry for many years, Jennifer’s experience helps her to come up with deep understands to fashion. She brings and talks about her understand to NYC Fashion Book.

Hai Zhang
Hai lives in New York. He does many interesting things involving with the arts. He is an architect, so he taught architecture in Parson’s New School for Design. He is an interior designer, so he helped designing and decorating the house for Tan Dun, one of the most famous Chinese music composers who composed for Crouching Tiger Hidden Dragon. He is a photographer, so he covers New York Fashion Week for years. And now, he contributes to NYC Fashion Book, taking photos for Karen Shu for the Editor’s Work Diary.
Sharon Cyrus
Sharon is a great stylist. She lives in Brooklyn, New York, and Washington, DC. Traveling between these two very different cities, she knows how to bring that little twist into an elegant, sophisticated style. Talking about mix & match, she is the expert. Sharon helps Karen Shu’s Work Diary section for styling. She also used her experience of working at New York Fashion Week and Miami Fashion Week for many years, to recommend the classic Little Black Dress to our readers.
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